Preamble: "The Quechua or Quechua language family is a closely related plants native to the Andes stretching along the western side of South America. It is spoken by more than nine million people and seems to be unrelated phylogenetically to other known families, for what is considered the fifteenth most widespread language family in the world and second in America after the Castilian. " Quechua, which exerts much influence in this Rio de la Plata and dedicated, with love, Rosa M. Arroyo, Madrid ...
The
yapa
"I do not understand why your heart that escapes me,
and your mouth is killing me,
when I say no,
and apart from the heart, I ask "the yapa ". "
Words and music by "The nocheros"
Yapa, or Napa Llapa , my English friends always ask for that little word for me is magical because it combines the generosity of playfulness, the gift, with the "marketing "gauchos and immigrants intuitive nineteenth and twentieth centuries. Yapa
means support, increase, moreover, which is given freely and in engineering, the mercury in the silver mines of America added to the mineral to facilitate the completion of their work in Buitrago.
Jose, the grocer of my childhood is for me, always greedy and affects enjoy the goodies, the paradigm of yapa . Readers to imagine a four or five years, which did not reach the height of the counter, accompanying his mother to buy. And Joseph, who arrived in the fifties to Buenos Aires from Pontevedra, bald, small, pale blue eyes, wrapping noodles, flour, sugar, brown paper packages and closing with a nice little knots that were obtained to turn the wrapper itself Also, in a caper full of expertise and dignity. Mom
paid as received and there had been the best. José ostentatiously announced, "Lady Aurora: do not leave without yapa " . was the precise moment that my salivary glands started to work with the promise of green olives, a handful of peanuts or potato chips or perhaps, if the purchase had been very important, a small bar of chocolate Milkibar. In this way, José made sure the client's return and my eternal sympathy for all that came from the peninsula and more precisely of the Galician provinces .
course our gentle grocer was no exception in that Buenos Aires of the last century, as many traders used the resource described. The custom came from the time of the shops on the field and was without doubt an excellent marketing strategy, surely, was already included in the calculation of costs for each merchant. But on the client created the illusion of "gift" from the "care" of getting something for nothing, for being a loyal customer of a business.
yapa The no longer exists as such in Buenos Aires. Neither led by Galician stores as Joseph. Chinese supermarkets have replaced those shops with wooden shelves and bottles neatly aligned with glazed cabinets and balance of dishes. With black rubber pad for those who had to resort to "I write it down?"!
But the word is still used here. Sometimes, in the same original meaning and others to have some extra unfortunately. For example, when someone says, "We make ends meet and, yapa , I dropped all my brothers to eat" or "we had very little to the dog and, yapa , the neighbor we left the cat to look after it for the weekend. " These " yapas " are not as pretty as those of my children, safely. Although there is also a good measure gerontological character because they do not want to forget, those who "live yapa " when all forecasts announce the imminent arrival of the Grim Reaper, fortunately, never comes.
However, the changes to be proposed for these times is the return of yapa . But concrete, material, necessarily. You want is to make things as good as they can and "something else", because yes, we are pleased to give us the best, as much as possible, to the delight of the other. And above all, to the satisfaction ourselves. Cati Cobas
http://www.flickr.com/photos/carlospauluk/
(Photo pending approval)
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